What Is Worse Than Failure?

Today, I feel like I’m failing. Like I AM a failure, and it sucks, but it’s also a perception and a choice to feel this way. It’s not real. Things might not go how I want but I AM not a failure because the only way to really and truly fail is to quit, retreat and give up. It’s easy to do when we put ourselves out there in a new/different/bigger way and our expectations aren’t met. 

I remember years ago during the big “recession” I put out a series of affordable 20 minute mini spa services. I had a back massage, facial peel, a foot massage, and a few other options. I made flyers (my go-to marketing strategy at the time) and I sent a couple of emails. Nobody booked, and I felt embarrassed in front of my staff, mad at myself for the time and effort I had invested, and I went into full retreat mode. It sucks to put yourself out there and get crickets! 

The truth is I hadn’t done nearly enough to give the new services a chance to...

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